This book arises from the need inside the European process industry to innovate existing manufacturing processes towards sustainability. Next to this sector, startups and scale ups of novel manufacturing routes want to do sustainability first time right. Methodically, the book describes and analyzes technological, economical, psychological and organizational factors that prevent innovation in companies. Subsequently, a unique innovation method is presented. It is inside-out, meaning innovation promoting and inhibiting factors are identified and companies are coached to innovate their own process. To inspire and motivate, a comprehensive set of state-of-art technologies is interfaced with company manufacturing processes. The uniqueness of the method lies in the fact, it is structured yet leaves room for creativity. It builds on fundamental driving forces encountered in physics and chemistry. It starts in reality, reaches technological abstractness and then comes back with a realistic innovation. Finally, it is the company itself that innovates. This book can support companies dealing with innovating their existing manufacturing processes and for start/scale ups that want to be sustainable right from the start.

The author is an experienced Start-up / Scale-up consultant with a solid chemical engineering background that matured in Shell International Chemical Company and Paques Biotechnology. Being an independent consultant since 2004, he has focused on consulting companies in Sustainable Process Design from Lab to Full Scale, Future Plant Cost Estimates, and Strategic Phase-in Scenarios of Sustainable Bulk/Fine Chemical Technologies, thus advising over 50 chemical companies, start / scale ups and R&D institutes in The Netherlands, the UK, Singapore and the United States of America. Traxxys applies a unique and structured inside-out Coaching Method that helps companies to innovate their own processes towards a higher degree of sustainability - both new and existing ones.